UX/UI Design & Website Creation
I am a highly creative and strategic Senior UX Designer with over 12 years of human-centric design experience. I’ve lead design teams for 4 companies including Walmart, focusing on B2B UX solutions.
I’m seeking a challenging lead role where I can utilize my expertise in user research, interaction design, and team management to deliver exceptional user experiences and contribute to overall business goals.
Puracy Projects
Including my time in freelance, I worked on building the Puracy brand from a few bottle labels to a multi-million dollar natural cleaning product company selling on both Amazon and Target.
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Provided creative direction and UX design solutions to enhance Puracy’s DTC shopping experience for both mobile and desktop
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Designed and managed the company’s Amazon UX and brand marketing
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Designed and launched dozens of promo campaigns which included landing pages and email promotions
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Managed 2 designers, 3 marketing specialists, and 5 external vendors and partners
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Provided UX/UI guidance on the brand’s B2C initiatives in both our Puracy online store and Target shopping experience
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Utilized the full-stack UX process to complete the Custom Bundle Subscription UX, My Account experience, and Natural Ingredients experience
